E*TRADE is the pioneer of online trading for retail investors.
Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .
E*TRADE Corporate Services direct mail invitation
This project was straightforward, create a fresh new design for a direct mail piece. On this first version, I utilized angles present in our logo as a pattern to create movement throughout. The second design (below) was a much more simplified, and lighter iteration.
IRA consolidation brochure
This is print and digital design that informs our customers about retirement details. A “fruit” theme was carried throughout the document, symbolizing "retirement” savings. This was based on a new brochure template, but with slight alterations, since it was a “one off” creation.
Fixed income portfolios brochure
A nice, easy to digest brochure utilizing some requested “abstract” imagery on the cover.
Client profile questionnaire
This was a fillable form that polled customers on a whole range of questions about their income. I added a multitude of imagery within, relating to travel (my favorite theme). Who said a form had to be boring?
Our team wanted a way to show the work we have created internally, and this was the answer. All of the layout was directed by myself and carries our new branding through cohesively. It went through many iterations until we landed on this. Bonus: all of the pieces you are viewing were created by myself.
This was an interesting ask. Our video tutorial pages always maintained the exact same thumbnails for every single video, so when you looked at them as a group, it was the same boring cluster that all blended together. We needed something that could be easily changed up visually using our brand colors. This was the answer. The first two versions were implemented, but I still really enjoy the others in this batch.
Participant education posters
This project was informing the public about an in-store event that occurred. There were tons of iterations, but sadly none of them were approved due to the client being very particular about what they wanted. A much less ideal version was picked as the final product, but these were the strongest concepts.